Almost everyone connects to the World Wide Web through the Internet for various reasons. Because of this, it is ever more important and essential especially for businesses and anyone who has products and/or services to offer to have a digital or online presence, regardless of their trade, industry they belong to and their niche.
Among the best ways to have and build an online presence is to have your own website and pages/profiles on selected social media platforms. However, creating a website and social media profiles aren’t enough for you to have an online presence. The goal is for your website and pages to be visible to your target audience. Otherwise, what’s the point of having them if they are hidden or unsearchable in the Web?
How Is Your Online Presence – Do Rank Check
When running a website, Search Engine Optimization, or SEO, is crucial and necessary to ensure the visibility of your website and webpages on search engines. To know how your website is performing on search engines, doing a rank check can be very beneficial.
What is rank check? Otherwise called rank tracking, it is the practice and process of checking or tracking the rank of a URL (address of a particular resource (a.k.a. website) on the Web) on the search engine results pages (SERPs) for chosen keywords. Over a period of time, the URLs are monitored so as to identify trends as well as to check the bearing of search engine optimization.
Rank check or rank tracking is a vital tool particularly for an SEO tied to the organic traffic of a website. By determining the rank of a website as well as how its ranking have progressed (or regressed) over time, this can significantly help you understand which SEO strategies can be utilized to better not only the ranking of your website, but also your organic traffic.
There are a number of reliable rank tracking software providers to select from. For instance, AccuRanker provides the right tools and a powerful system in order for users to get a comprehensive data on the analytics of their website and keywords fast, accurate and up-to-date.
Your Website On Search Engines
In this day and age, more and more people count on search engines, Google being the most popular and most used, to find and get the information they need, whether it is finding the best schools and universities in their locality, searching for easy to prepare and cook recipes, seeking for local or overseas employment, knowing what’s new in the world of science, or shopping for a particular product or service in the market.
When users look for a particular information on the Web, they type in on a search engine specific words, terms or phrases, known in SEO as keywords. This is for the search engine to display on its result pages only the websites/webpages, which are ranked, its algorithm deems related, relevant and credible to the query of the user. The higher the rank of the website, the more the website is recognized by the search engine as relevant to the search.
Most of the time, when users get the result of their search, they only click on the websites found on the first page of the search engine result pages (SERPs). This is the kind of online presence and visibility that you want your website and webpages to have on search engines. This makes a rank check an important and valuable practice to carry out.