Customer feedback has always been a valuable way to gain insight into how you operate and gain testimonials for your school’s marketing efforts. However, in today’s competitive online marketplace, reviews are more important than ever.
With Google becoming the number one source of inside information about a school or service, what people say about you on the world’s leading search engine site matters a lot.
Having enough Google Reviews and the right kind of reviews can make the difference between being at the top or the bottom of the search engine results page when internet users search for schools.
A trusted Google review for schools
Paradoxical as it may seem, many people take Google reviews the same way they would take a recommendation from a trusted friend. It is information they’re willing to act on.
This means if you are able to continually receive new reviews, you will increase your visibility.
Search engine optimization and visibility
You are aware that Google tracks everything, right? Well, his algorithm not only tracks every behavior but rewards some behaviors more than others. Those with a high number of reviews get a boost in the reach results scale because Google recognizes schools that are trying to engage with their clients.
Not to mention, a bunch of positive reviews can get your school business into the Google Local Pack. This is a list of the top three businesses near the top of the search page based on location. This is a prime online property that you should try to occupy.
The ability to influence potential clients
Recent surveys show that more than 91% of consumers occasionally read online customer reviews to get an idea of a school or company. And the fact remains, no reviews are the same as bad reviews. In the vast majority of cases, a potential student will choose a school with a few online reviews over a school with a clean slate.
Increased opportunities for engagement
Google reviews also provide an ideal platform to connect with clients and establish your voice as a brand. Responding to reviews in a timely manner shows that you care about their opinions and that you are willing to accept both the good and the bad reviews. Google rewards those who actively respond and automatically pushes them up the rankings.